HasanAbi’s Electric Dog Collar Scandal

Independent music creator guccimarx (@guccimarx on YouTube, @guccimarxx on X) has surged in popularity this past week following the release of his viral track “Shock My Dog I Can’t Stop”, a satirical jab at polarizing left-wing Twitch streamer Hasan Piker (HasanAbi).

Known for his tongue-in-cheek takes on online drama and internet personalities, guccimarx crafts synth-pop parodies laced with humor, irony, and exaggerated visuals — blending electronic beats with rap influences and meme-driven absurdity.

Released on October 16, 2025, the song has already surpassed 1.6 million views on YouTube. It lampoons “CollarGate” — the controversy over Hasan’s use of an electronic collar on his dog, Kaya, during a livestream. Viral clips of the incident fueled accusations of animal abuse across X, Reddit, and YouTube, compounded by Hasan’s past luxury-related scandals. Hasan insists the collar was a harmless vibration-based training tool, but skepticism persisted as #FreeKaya trended for days.

Rising to prominence in mid-2024 through meme-inspired releases, guccimarx has carved a niche within the chaotic world of “brainrot” culture — the fast-paced, surreal, and hyper-online humor favored by Gen Z and Gen Alpha. He currently draws around 9,000 monthly Spotify listeners, with his music also available on SoundCloud, Apple Music, and Boomplay.

Among his standout tracks are “Communist With a Guccibag,” “Nick Fuentes, I’m Whiter Than Your Dientes,” “The People Call Me Sneako,” and the follow-up “This Some CEO Type Sh*t,” targeting Twitch CEO Dan Clancy. Released through DistroKid under his self-labeled guccimarx records, his AI-assisted parodies have repeatedly climbed YouTube’s trending charts and inspired a wave of fan remixes, including the viral “Max Raymond Remix” and countless user edits spreading across social media.